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Enduring Value
 Commodities and transactions are easily found on price lists. True value- the kind that exists and endures beyond the boundaries of "the deal"-- is somewhat ambiguous and thus cannot be printed on some generic list of services or transactions. Integrity, technical competency, relevant experience and creativity combined with wisdom are the professional values for which intelligent, successful people hunger. True value is often a subtle thing, best determined by each project or desired outcome. The wisest people know that their best outcomes will be achieved through competent professionals with creative vision who dynamically execute all of the relevant details. The principle of win/win must be put into play any time we want to achieve an important outcome.
When I want an important project accomplished brilliantly, I find the very best professionals and compensate them so that they have a stake in the endeavor. Great people are hard to find and are worth their weight in gold. They do not work off of a menu or simple price list. They are not commodities. Great professionals produce results of enduring value. Therefore they must be treated with appreciation and economically rewarded very well.
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